REPORTS
Producing research-led Forrester reports is at the core of my job description. It drives the work I do, both publicly and privately, with my company's clients. My approach to writing is to surface thought-leading ideas - where visionary innovation and practical applications converge - always with a goal of communicating in ways that are easy to understand and clear in directional advice.
Omnichannel Commerce
Research Overview: Omnichannel Requires A Buffet Of Tech Solutions
Today's "anywhere, anytime" commerce means that pros must race to fully modernize systems while recognizing that omnichannel is far more complex than simply exposing inventory to channels.
Personalization
​
Align Strategy And Technology To Deliver Next-Gen Personalization
​
Digital pros must fully understand the value — and risks — of comprehensive personalization that aligns technology with defined business outcomes to deliver optimal customer experiences.
Store Transformation
Digital Store Playbook: Construct The Business Case For Digital Store Transformation
​
Digital business pros must build a solid business case to digitally transform stores successfully, and use the plan to educate, inform, guide, and align stakeholders who commit to the project.
Personalization
​
There's No Personalization Without Content Intelligence
​
Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets As Well In Order To Achieve Personalization
Top Retail Tech
The Top Retail Technology Investments
​
Retail & Brand Professionals Share Their Priorities - What They Actually Plan To Spend Money On - For Commerce Initiatives In The Coming Year
Omnichannel Commerce​
​
Same-Day Delivery: Avoid The Rush And Deal With The Realities
​
Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability